BEFORE YOU START
In this privacy statement you will find all
relevant information that applies to our use of the personal data of our users
Personal data is information that relates to an identifiable natural person, such as your name, e-mail address, telephone number, postal address or the IP address of your computer.
We are transparent about what we do with your personal information to help you understand the impact of how we use your information and the rights you have in relation to your information understand:
You can also find more information about how we use your data while you interact with us.
When we talk about our website, we generally refer to our website www.borealisshop.com
WHO IS RESPONSIBLE FOR YOUR DATA?
The person responsible for data processing is:
CATEGORIES OF YOUR PERSONAL INFORMATION
Depending on the purpose for which we process your data from time to time, as explained above, we need to process certain data, which are generally as follows, depending on the case:
Your identity data (your first and last name, your language and the country from which you interact with us,
Your contact details (postal address, email address and telephone number);
Your transaction details (your payment details, information about your purchases, orders, returns, etc.);
connection, IP address, browsing data and geolocation (if you interact with us from your mobile phone and have expressly consented to us collecting your geolocation);
commercial information (e.g. if you have subscribed to our newsletter); and
Information about your preferences
date of birth for marketing,
Website registration date
Don't forget that when we ask you to fill in your personal information in order to grant you access to features or services of the website, we mark certain fields as mandatory, as this is information that we need to provide the service provide or allow you access to the relevant functions. Please keep in mind that if you choose not to provide us with this information, you may not be able to complete your user registration or be unable to use these services or features.
Depending on how you interact with our website, i.e. depending on which services, products or functionalities you want to use, we process your personal data for the following purposes:
How to manage your website user registration
If you choose to become a registered user of our website, we need to process your data in order to identify you as a user of the website and to provide you with access to the various functionalities, products and services that are available to you as a registered user . You can terminate your registered user account by sending an e-mail to ***** with a request for deletion.
2. For the development, implementation and execution of the purchase or service contract that you enter into with us on the website
This purpose mainly includes the processing of your data:
(a) To contact you for updates or informative communications in connection with the contractually agreed functionalities, products or services. If you have subscribed to the newsletter on our website, you consent to us processing your data (name, title, e-mail address) for the purpose of creating and sending the newsletter (Art. 6(1) a GDPR). As part of the sending of the newsletter, you will receive information about products, campaigns and companies. If you have subscribed to the newsletter, you also agree to the use of other data from our customer relationship - namely data from orders, your visits to our websites and surveys you have completed, if such data are available - in order to provide you with information tailored to your personal interests to send offers. We only use this data in the interests of customer satisfaction. The aim is to address our customers in such a way that they feel comfortable and are not irritated by inappropriate offers;
(b) To administer payment for the products you have purchased, regardless of the payment method used. For example:
Activate the necessary precautions to control and prevent potential fraud against you and against us during the purchase process. If we believe the transaction may be fraudulent, this processing may result in the transaction being blocked.
(a) To manage potential returns following the purchase of items and to manage requests for item availability information.
(b) For billing purposes and to provide you with the bill of lading and invoices for purchases made through the Website.
3. To fulfill inquiries or requests you make through email and telephone customer support channels.
We only process the personal data that is strictly necessary to process or resolve your query or application.
4. For Marketing Purposes.
This purpose includes the processing of your data, mainly for:
If and when you subscribe to our newsletter, we process your personal data in order to administer your subscription, including sending you tailored information about our products or services via email, telephone or SMS, depending on your consent). We may also provide you with this information through push notifications if you have enabled them on your mobile device.
Therefore, when sending you information, please bear in mind that this data processing implies an analysis of your user or customer profile in order to identify your preferences and therefore which products and services best suit your style. For example, based on your purchases and browsing history (i.e. depending on the items you have clicked on), we will make suggestions to you about products which we think you may be interested in and if you are a registered user, will we will provide you with the "Restore shopping cart" function.
Remember that you can unsubscribe from the newsletter at any time, free of charge, in the "Newsletter" section of the website or by clicking on the unsubscribe link in each newsletter. If you no longer wish to receive push notifications, you can also deactivate this option on your mobile device.
To carry out promotions (e.g. for organizing competitions or to send the list of saved articles to the e-mail you have specified). By participating in a promotion, you authorize us to process the personal data you have provided to us depending on the promotion and share them across various media such as social networks or the website itself in accordance with our respective terms and conditions and your consent to disclose. For each promotion you participate in, you have access to the terms and conditions in which we provide more detailed information about the processing of your personal data.
Disseminate photos or images that you have shared publicly or with us on the Website or through our social media channels, provided that you have given us your express consent to do so.
5. Analysis of usability and quality to improve our services
If you access our website, we inform you that we treat your browsing data for analytical and statistical purposes, i.e. to understand and thus be able to understand the way in which users interact with our website to introduce improvements to the website.
In addition, we occasionally conduct quality surveys and campaigns to determine the level of satisfaction of our customers and users and to identify areas where we can introduce improvements, subject to your prior approval.
In order to be able to offer you Klarna's payment options, we will transmit personal data, such as contact data and order data, to Klarna. In this way, Klarna can assess whether you can use the payment options offered via Klarna and adapt the payment options to your needs. General information about Klarna can be found here.
Your personal information will be processed by Klarna in accordance with the applicable data protection regulations and in accordance with the information in Klarna's data protection regulations
WHAT IS THE LEGAL BASIS FOR PROCESSING YOUR DATA?
The legal basis on which we may process your personal information also depends on the purpose for which we process it, as explained in the table below:
1. How to manage your website user registration
We process your data in connection with the contract that we conclude when you register so that we can provide you with a customer account. In other words, in order for you to register as a user on the website, we need to process your personal data, otherwise we would not be able to manage your registration. The legal basis for the related processing of your personal data is Art. 6 (1) b) GDPR (pre-contractual measures and performance of a contract).
2. Development, implementation and conclusion of the purchase or service contract
We process your data in order to be able to fulfill the purchase or service contract we have with you, including shipping, billing and processing your payment. The legal basis for the related processing of your personal data is Art. 6 (1) b) GDPR (pre-contractual measures and performance of a contract).
We process your data in order to carry out the necessary checks necessary to detect and prevent possible purchase fraud. We consider that the processing of this data when paying for a purchase is positive for all parties involved and for you in particular, as it allows us to take steps to protect you from fraud attempts by third parties. The legal basis for the related processing of your personal data is Art. 6 (1) f) GDPR (balancing of interests, based on our legitimate interest in offering the user secure payment processing and fraud prevention). You can find more information about the processing of your data to protect against fraud on the website of our service provider Shopify at https://help.shopify.com/en/manual/orders/fraud-analysis#fraud-analysis-indicators.
3. Customer Support
We have a legitimate interest in responding to the inquiries or consultations you make through the various existing contact channels. We are aware that the processing of this data is also beneficial for you in that it enables us to provide you with adequate support and respond to the consultations you request. The legal basis for the associated processing of your personal data is Art. 6 (1) f) GDPR (balancing of interests, based on our legitimate interest in responding to all inquiries and requests from our customers.
If you contact us to process incidents related to your order or the product/service purchased through the website, the processing of your data is necessary for the performance of the purchase contract. The legal basis for the related processing of your personal data is Art. 6 (1) b) GDPR (pre-contractual measures and performance of a contract).
If your consultation is related to the exercise of your rights, about which we inform you below, or claims to our products or services, we process your data to comply with our legal obligations. The legal basis for the related processing of your personal data is Art. 6 (1) b) GDPR (pre-contractual measures and performance of a contract)
The law allows us to process your data for marketing purposes if you have given us your consent, e.g. if you accept the receipt of customized information via multiple channels, if you allow the sending of push notifications on your mobile device or if you accept the legal conditions to participate in a promotion or publish your images on the site or in our social network channels. You can revoke your consent at any time and without giving reasons by sending an e-mail to*******. The legal basis for this data processing is Art. 6 Para. 1 a) GDPR in connection with your consent.
In order to be able to show you tailored information, we assume that we have a legitimate interest in profiling the information we have about you (e.g. your purchase history) and the personal data
you have provided to us (e.g. age group or language),
as we understand that the data processing of this data is also beneficial for you as it allows you to improve your user experience and access the information according to your preferences. The legal basis for the related processing of your personal data is Article 6 (1) f) GDPR (Balance of interests, based on our legitimate interest in providing you with customized information. You may request such customized information in accordance with the provisions of Article 21 (2) Object to GDPR, e.g. by sending an email to: ******.
5. Analysis of usability and quality
We consider that we have a legitimate interest in analyzing the usability of the website as we understand that the processing of this data is also beneficial for your interests as the purpose is to improve the user experience and provide a higher quality to provide service. The legal basis for the related processing of your personal data is Art. 6 (1) f) GDPR (balancing of interests, based on our legitimate interest in offering you an optimized user experience.
HOW LONG WILL WE KEEP YOUR DATA?
The period for which we keep your data depends on the purposes for which we process it, as explained below:
Time for which the data is kept
1. How to manage your website user registration
We will process your data for the period that you remain a registered user (i.e. until you decide to delete your user account). Immediately thereafter, we will delete your personal data, unless the law requires or allows us to store the data for a longer period.
2. Development, implementation and execution of the purchase or service contract
We process your data for the period necessary to manage and execute the purchase of the product or service you have purchased, including any returns, complaints or claims related to the purchase of the product or service in question. Immediately thereafter we will delete your personal data, unless the law requires or allows us to store the data for a longer period.
3. Customer Support
We will process your data for the period necessary to fulfill your request or request. Immediately thereafter we will delete your personal data.
We will process your data until you unsubscribe from the newsletter or unsubscribe. Immediately thereafter we will delete your personal data.
If you participate in promotions, we will keep the data for a period of six (6) months from the end of the promotion.
5. Analysis of usability and quality
If we process your IP address for the purpose of analyzing the usability and quality of our online shop, we usually delete the IP address after a period of six months, but no later than after two years.
Notwithstanding the fact that we only process your data for as long as is strictly necessary to achieve the purpose in question, we will subsequently treat them properly, in accordance with the applicable legislation, for the period during which liability for their processing may arise stored and protected. At the latest when each of the possible actions has become statute-barred, we will delete the personal data immediately.
Except as otherwise provided herein, your data will only be stored for as long as is necessary to fulfill our contractual or legal obligations, or the purposes for which the data was originally collected, or as long as we have a legitimate interest in storing such data.
In all other cases, your personal data will be deleted, unless it is data that we are required to keep to comply with statutory retention periods. In these cases, however, we will restrict data processing, i.e. your data will only be used to fulfill legal obligations.
If you decide to terminate or delete your Premiere Textil account, all personal data stored in it will be deleted. If and to the extent that your data cannot or must not be completely deleted for legal reasons, the data in question will be restricted for further processing. As a rule, your order and payment data and any other data are subject to statutory retention requirements, e.g. according to the German Commercial Code and the Tax Code. We are therefore obliged to keep this data for up to ten years.
Even if your data is not subject to statutory retention requirements, we can refrain from deleting your data in legally permissible cases and instead restrict its processing. This can be the case in particular if the data in question is required for further contract processing or for the assertion of rights or for legal defense. The duration of the restriction of processing is based on the statutory limitation periods.
DO WE GIVE YOUR DATA TO THIRD PARTIES?
fraud detection and prevention facilities,
providers of technological services,
logistics, transport and delivery partners and service providers,
providers of customer care services,
Advertising and marketing related partners and service providers.
We have agreed to standard contractual clauses approved by the EU Commission for certain providers, the content of which you can view via the following link:
Some of the data processing described here can be carried out by external service providers who act on our behalf. The service providers mentioned here may include, in particular, data centers that store and maintain our website and databases, IT service providers that look after our systems, and consulting firms.
If and to the extent that we pass on data to our service providers, this data may only be used to fulfill their tasks and obligations. The processing of your data by commissioned service providers takes place within the framework of order processing within the meaning of Article 28 GDPR. The service providers have been carefully selected and commissioned by us. They are contractually bound by our instructions, have implemented appropriate technical and organizational measures to protect the rights of those affected and are subject to regular controls by us.
If and to the extent that your data is passed on to a service provider based outside the European Economic Area (EEA), we will inform you separately about this and, if applicable, about the specific guarantees on which the data transfer is based. Please contact our data protection officer if you would like to receive copies of the guarantees as proof of adequate data protection (see section 1).
The legal basis for this data processing is Art. 6 Para. 1 f) (balancing of interests - based on our interests in expanding our business and/or selling our business.
WHAT RIGHTS DO YOU HAVE WHEN YOU PROVIDE YOUR DATA TO US?
We are committed to keeping your personal information confidential and ensuring that you can exercise your rights. With this in mind, you can exercise your rights free of charge by emailing us at *****, simply telling us the reason for your request and the right you wish to exercise. If we consider it necessary to be able to identify you, we may ask you to provide a copy of a document proving your identity.
In particular, regardless of the purpose or legal basis we use to process your data, you have the following rights:
To request access to your personal data held by us. We remind you that as a registered user of the website, you can also consult this information in the dedicated section of your online account.
To request rectification of the personal information we hold about you. Please note that if you are a registered user of the Site you may also access the relevant personal information section of your online account to change or update your personal information. In any event, please remember that if you actively provide us with your personal information, you will, by any means, warrant that it is true and accurate, and you agree to notify us of any change or modification to your information. You will be liable for any loss or damage caused to the website, the person responsible for the website or any third party as a result of reporting incorrect, inaccurate or incomplete information on the registration forms. Please remember that as a general rule you should only provide us with your own data, not third party data, except to the extent permitted in this Privacy and Cookies Policy.
to request that we erase your personal information where it is no longer necessary for the purpose for which we need to continue processing it as we have explained above, or where the law no longer allows us to process it.
To request that we erase or restrict the processing of your personal data, which means that in certain cases you can ask us to temporarily suspend the processing of the data or to keep it longer than necessary.
If you have given us your consent to process your data for a specific purpose, you also have the right to withdraw this consent at any time. Some of the circumstances in which you can withdraw your consent are set out in Section 2, where we describe the purposes for processing your data.
Where the law allows us to process your information based on your consent or for the purposes of a contract, as explained in Section 3, you also have the right to request portability of your personal information. This means that you have the right to receive the personal data that you have provided to us in a structured, commonly used and machine-readable format so that we can transmit it directly to another entity without any obstacles on our part.
In addition, if the processing of your data is based on our legitimate interest, you also have the right to OBJECT the processing of your data in accordance with Art. 21 GDPR. You can exercise your right to object by emailing us at: ********.
Finally, we inform you that you have the right to lodge a complaint with the competent data protection authority.
DATA OF MINORS
We do not knowingly collect personal information from minors under the age of 16 through the Website. If a parent or legal guardian becomes aware that their child has provided us with Personal Information without their consent, they should contact us at *****.
If we become aware that a child under the age of 16 has provided us with personally identifiable information, we will delete that information from our files.
We may change the information contained in this privacy statement as and when we deem appropriate. If this is the case, we will notify you through various methods through the website (for example, through a banner, pop-up or push notification), or we may even send you a notice to your email address, if the change in question is relevant to your privacy, so that you can view the changes, evaluate them and, if necessary, object to a service or functionality or opt out of a service or functionality. In any case, we encourage you to review this privacy statement from time to time in case minor changes are made or we make an interactive improvement, and take the opportunity to always find it a permanent information point on our website.